The ARTokyo project aims to create an engaging editorial design highlighting Tokyo's art scene. It focuses on establishing a clear typography hierarchy, a structured grid layout, and validating typeface selections for readability in long-form content. The project also emphasizes sourcing reliable type resources, analyzing target market profiles for design positioning, and maintaining professionalism in the creative process.
Through the ARTOKYO Magazine project, I've developed a deeper understanding of creating cohesive and visually engaging editorial designs. The peer review process played a pivotal role in refining my design system, particularly in finalizing the masthead and colour palette. The bold use of pink and lavender/lilac effectively captures Tokyo's vibrant art scene, while kerning and leading adjustments ensured the masthead's aesthetic integrity.
Exploring typefaces like The Last Shuriken and thoughtfully pairing Headline Gothic ATF and Rustica enhanced the typography hierarchy for optimal readability and balance. Implementing a 9-column grid allowed for a clean, modern layout with ample negative space, seamlessly directing the reader's eye. I created a dynamic design that celebrates Tokyo's unique and contemporary art culture by incorporating diverse illustration styles and adhering to layout principles.
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