This project encourages us to refine our technical skills in packaging and brand design by implementing essential principles such as cohesive branding, structural design, and visual consistency.
We aim to create an engaging invitation and a functional can and carrier prototype that captures the essence of Vitox. Through the strategic use of design tools and project management systems like Gantt charts, we ensure efficient planning and execution. Combining creativity, precision, and thoughtful design choices, we strive to deliver a final piece showcasing our brand identity, packaging design, and production management expertise.
By: Tsun Wing (Vivien) Leung
By: Thi Hong Nhat (Hannah) Vo
By: Genevie Aunor
Genevie Escalera Aunor
Thi Hong Nhat Vo
Tsun Wing Leung
This project was a game-changer, enhancing our technical design skills and teamwork. We utilized each member’s strengths, developed collaboration strategies, and embraced self-learning to elevate our design capabilities.
Focusing on beverage packaging design and market inspiration guided our creative process. Overcoming challenges with die lines and file organization between Adobe Illustrator and InDesign was crucial.
Creating Photoshop mock-ups and planning a launch event reminded us of the importance of simplicity, creativity, and consistency. Most importantly, this experience highlighted the value of teamwork and cooperation. I appreciate every team member’s dedication and lessons learned about communication and collaboration for future projects.
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